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The Smith League is the premiere pro-am basketball league in the state of Ohio. The league brings in numerous NBA, professional, college, and local basketball players each season. Roles included leading the design efforts for seasonal content and All-American Game content.
The Goal
In-Season
By utilizing a bold color scheme and high-contrast black & white photgraphy, these graphics created a recognizable look for the league. With the league logo already having prominent form, incorporating it into each piece was a must in order to catch the attention of users scrolling on social media. Games were held each weekend leading up until the end of August when a champion was crowned.
Smith League All-American Game
Prior to the start of the season, an All-American Game was held, featuring the top graduating seniors in the Cincinnati area. The matchup was headlined by University of Cincinnati commit Rayvon Griffith and Miami University commit Eian Elmer.
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