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Select work created directly for the Oklahoma City Thunder during the 2024-25 NBA season. Roles included conceptualizing & executing graphic content built for digital and physical spaces; along with playing a role in the development processes of All-Star, Playoffs25, and MVP campaigns.
The Goal
Shai Gilgeous-Alexander 2024-25 Kia MVP Poster
Inspired by idea of Shai’s rise to MVP, this concept direction of “emerging from the shadows” aims to tell the story of SGA’s journey from the 11th pick in the 2018 NBA Draft to his 2024-25 MVP - the NBA’s highest achievement. Posters were delivered to fans across Oklahoma City, and served as a commemorative piece in celebration of the franchise’s third MVP winner.
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Physicals
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Playoff Campaign Development & Branding
During my time with the Oklahoma City Thunder, I was given the opportunity to help develop the look and feel of the 2025 NBA Playoffs campaign. Inspired by the nature of #LoudCity, the identity hinged on a typographic system that took the form of immense volume and hardwood playoff domination. By employing a strong variable typeface, it gave the campaign an additional layer of texture meant only for the grandest stage of basketball.
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