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Select work created directly for the Oklahoma City Thunder during the 2024-25 NBA season. Roles included conceptualizing & executing graphic content built for digital and physical spaces; along with playing a role in the development processes of All-Star, Playoffs25, and MVP campaigns.
The Goal
Shai Gilgeous-Alexander 2024-25 Kia MVP Poster
Inspired by idea of Shai’s rise to MVP, this concept direction of “emerging from the shadows” aims to tell the story of SGA’s journey from the 11th pick in the 2018 NBA Draft to his 2024-25 MVP - the NBA’s highest achievement. Posters were delivered to fans across Oklahoma City, and served as a commemorative piece in celebration of the franchise’s third MVP winner.
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Physicals
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