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Artwork composed during the 2025 season directly for the Heisman Trophy, the most prestigious award in college football that celebrates the sport’s most outstanding player. Roles included building out an art direction from the ground up, ideating for social media campaigns & content, and conceptualizing & executing social graphic content.
The Goal
Heisman Heritage
In an attempt to revisit the history of the sport’s highest degree honor, a new series was born: Heisman Heritage. This series reignited the legacies of the game’s greatest, utilizing player jersey numbers to simultaneously act as a countdown to when the next legend was crowned.
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NFL Content
To further celebrate the former Heisman Trophy winners, these pieces were built to commemorate their success stories at the next level.
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Voting Campaign
The Heisman Fan Vote is one of the most interactive components of the college football season. It gives fans a true stake in Heisman race, something that is a rarity to an award of this level. In order to guide viewers to the Heisman website to vote, this set of graphics was composed.
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