–
Content composed during the 2023 college football and #BearcatsInTheNFL seasons. Roles included the execution and ideation of social media, recruit-specific, coach presentation content.
The Goal
Social Media
With a strong focus on NFL content, the challenge at hand was to showcase our flourishing former players in the most Cincinnati way possible. Creative & strategic usage of brand marks, a black/white/red-dominant color scheme, an intentional emphasis on Cincinnati photos, and a gritty, rough method of texturing to match the city of Cincinnati spearheaded the approach for the 2023 season.
–
NFL Playoffs | Set of graphics intended to highlight Cincinnati’s former players competing in the NFL postseason.
Accolades | Celebratory graphics built to celebrate achievements of Cincinnati’s former players.
NFL Regular Season | Weekly content designed to inform fans of the production of the program’s former players.
Regular Season | Main-feed graphics created to build anticipation for a specific game/player.
Recruit-Specific
In order to entise prospective recruits to commit to the University of Cincinnati, graphics were needed on a weekly basis. By pairing player personalization with Cincinnati’s natural identity through a creative approach, this set came to fruition.
Miscellaneous | Utilized for various purposes: prints, recruiting send-outs, content for coaches.
Jersey Swaps
Image manipulation used to “project” what new Cincinnati transfers / NFL draftees will look like in their new threads.
Thank you for viewing!