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Content composed during the 2022-2023 high school basketball season. Roles included the execution and ideation of social media content, various team and fan gear, large-scale scoreboard content, game marketing posters, and more.
The Goal
NBAPA’s The Throne National Tournament
After being selected as one of the top 16 teams across the country to compete for a national championship at the NBA Player Association’s inaugural The Throne tournament in Atlanta, a special set of graphics were necessary to celebrate the team’s accomplishment. A grungy, intimating style took form to send “The ‘Ville” down south.
2023 OHSAA State Tournament
As the regular season concluded, slight alterations were made to the visual identity in an attempt to keep content fresh. By utilizing bold imagery, gridded layouts, and an addition of OHSAA branding, this set stood apart from its preceding graphics.
2023 State Final Four | For the third-consecutive season, Centerville reached the state final four. During the week of the game, a far more intense marketing strategy was used to build anticipation for the game.
Win Posters | Celebratory graphics created to channel the exhileration of a post-season victory immediately following the game. (Series started following the District Final)
Other Playoff Content | Built off momentum of the thrilling playoff experience.
Historic
Following a first-ever state championship in 2021 and a record-breaking 45-game winning streak along with a top 5 national ranking in 2022, these were created to show gratitude and commemorate a selection of those who had come before the 2022-2023 team. One was posted each week along with a highlight mixtape.
Regular Season
While playing a national regular season schedule, these were created to showcase the program in a cohesive & recognizable way. Content schedule stayed consistent throughout the season with the addition of various one-offs.
Preseason
Throughout the summer and fall, these graphics were intended to build anticipation for the start of the 2022-2023 season amongst the Centerville community.
Thank you for viewing!